In autumn the renowned Swiss watchmaking brand TAG Heuer entered the mobile phones market with its new luxury project TAG Heuer Meridiist phone. The deivice was developed by TAG Heuer in cooperation with a French designer company Modelabs which is known for design of such phones as Elle, Levi’s, Hummer and MTV.

The main peculiarity of the TAG Heuer Meridiist is that it features a built-in chronograph which as well as the main display is protected by durable 60.5K scratchproof sapphire crystal. The case of phone is crafted from hypoallergenic stainless steel. The entire instrument is assembled by the hands of one specialist overseeing its construction from start to finish. Many specialists believe that TAG Heuer Meridiist may make a direct rival to Vertu phones.
Now six months after the debut of the TAG Heuer Meridiist the company is taking its elegantly designed and intelligently engineered mobile phone to new levels of luxury with the introduction of two glamorous models set with pavé diamonds and precious gems stones.
The grandest version of the two models boasts 1232 diamonds (7.4 carats in total), finely set in rows along the sides of the phone case, as well as framing the display screen. For those who prefer a bit more subtlety but no less glamour, the lighter version houses 208 diamonds (1.3 carats in total), that file in delicate rows above and below the display screen.
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